Hi! I’m Wendy Bartley.
For years, I worked twice as hard on U.S. trips and made half as much.
Domestic requests took forever, paid inconsistently, and somehow always felt messier than everything else I sold.
Like a lot of advisors, I leaned on Europe, cruises, and the Caribbean to actually make money — and treated domestic as something I just had to “deal with.”
Then 2020 forced the issue.
I either had to figure out domestic travel… or walk away from a career I’d spent 25+ years building.
That’s when it finally clicked.
Domestic travel isn’t harder — it’s different.
Different questions. Different logistics. Different decision points. Different workflows.
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Once I saw that, a lot of things made sense — especially why so many advisors struggle with domestic even when they’re excellent at everything else.
But understanding that wasn’t enough.
Knowing domestic is different doesn’t tell you what to do next.
It doesn’t give you better questions to ask, clearer ways to narrow options, or a faster path from inquiry to booking.
And there was nothing in the industry that filled that gap.
So I built what didn’t exist.
I spent two years creating the systems, tools, workflows, and decision frameworks that make domestic travel easier to sell — and actually profitable — in real life.
Today, I work at the intersection of advisors and suppliers, helping bridge the gap between how domestic travel actually works and how it’s been sold for years.
If domestic has ever felt overwhelming, time-consuming, or not worth the effort, you’re not doing it wrong.
You were never given the right structure. Let's change that.
Let's Get To Know Each Other
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Whether you're here for the free Toolkit or you're already inside the Toolbox, there are lots of ways to connect. Start where you are, and let’s see where it goes.
Free USA Travel Toolkit
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New to selling domestic or tired of guessing?
Start with the free Toolkit — the core tools to help domestic finally make sense..
Let’s get social.
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Join my private FB group for Toolkit members.
I teach, share updates, and talk travel every day.
Suppliers & Partners
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Have a domestic hotel, tour, or product you think advisors should know about?
I’d love to meet you.